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Location: Cau Ong Lanh Ward, Ho Chi Minh City
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Working Hours: Monday – Friday: 8:00 AM – 5:00 PM
Key Responsibilities
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Product Strategy & Roadmap Alignment: Collaborate with the Product Manager (PM) to define short-term and long-term CRM development roadmaps, ensuring complete alignment with overall business strategy and targets.
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Business Solutions & C-Level Collaboration: Work closely with C-level executives and key stakeholders across departments to identify core business challenges and propose strategic solutions that boost sales productivity and improve customer service performance.
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Business Value Assessment: Analyze and evaluate the business value of all CRM initiatives, features, and workflow integrations.
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Complex Workflow Modeling: Design, analyze, and model complex cross-functional business processes, including:
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End-to-End Sales Funnel
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Lead Scoring
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Omnichannel Customer Journey
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Workflow Automation
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System Integration: Ensure seamless integration of CRM data and business logic with external and internal enterprise systems such as ERP, Data Warehouse, Marketing Automation, POS, and Core Systems.
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Data Governance & Security: Establish and maintain customer data standards, Master Data Management (MDM), engagement rules, and data security protocols within the CRM.
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Backlog Management: Break down high-level product roadmaps received from PMs into structured medium-term and long-term Product Backlogs for the CRM domain.
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Technical Quality & Mentorship: Guide, mentor, and review technical documentation prepared by PO team members (including PRDs, User Stories, Mockups), ensuring architectural and functional consistency across features.
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Execution & Delivery: Oversee Sprint progress, ensure deliverable quality, and participate in User Acceptance Testing (UAT).
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UX & Operational Excellence: Safeguard user experience (UX) and overall operational efficiency of the CRM platform.
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Business-Tech Liaison: Serve as a bridge between Business and Technology, converting demands from Sales, Marketing, Customer Service, and other units into clear, feasible System Requirements.
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Data-Driven Optimization: Monitor and analyze key performance metrics such as Conversion Rate, Churn Rate, User Adoption Rate, and operational KPIs to propose data-driven personalization, automation, and product enhancements that maximize business impact.
Requirements
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Experience: Minimum 8 years of experience as a Product Owner, Product Manager, or equivalent role within enterprise-scale environments.
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Domain Expertise: At least 3 years of hands-on experience building or operating large-scale CRM systems.
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Tool Familiarity: Practical experience with Salesforce, Microsoft Dynamics, HubSpot, or complex in-house enterprise CRM systems.
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Industry Focus: Prior experience in Financial Services, Logistics, or industries with complex sales cycles is strongly preferred.
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In-depth Knowledge: Deep understanding of:
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Sales Funnel optimization
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CRM & Customer Journey management
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Marketing Automation
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Customer Data Models
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Workflow Automation
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BPMN and business process modeling
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System Integration: Strong mindset and proficiency in Omnichannel & Cross-domain Integration architecture.
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Requirements Engineering: Proven ability to translate complex Business Requirements into structured System Requirements.
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Business Acumen: Strong product and commercial mindset focused on delivering tangible business value.
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Analytical & Data Skills: Data-driven decision-making, strong analytical mindset, and constructive critical thinking skills.
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Stakeholder Management: Exceptional stakeholder management skills with proven capability working alongside C-Level executives, business leads, and engineering teams.
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Communication & Mentorship: Excellent communication, negotiation, and presentation skills; proven capability to direct and review work for other Product Owners.
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Work Ethic: High resilience under pressure and adept at managing multi-stakeholder enterprise environments.
Benefits
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Compensation: Highly competitive income package, aligned with capacity and expertise.
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Autonomy: Empowerment to propose, debate, and participate in decision-making regarding product development priorities within the CRM domain.
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Impact: Direct involvement in building large-scale enterprise CRM systems that directly impact business growth.
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Strategic Influence: Direct contribution to the company’s product strategy and overall business expansion.
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Executive Exposure: Direct interaction and collaboration with senior leadership and key management teams.
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Professional Growth: Dynamic working environment with extensive career development opportunities in Product Management, CRM, and Enterprise Systems.
