MARKETING MANAGER

• Work Location: Tan Kim Industrial Park, Can Giuoc, Long An Province

• Working Hours: Monday – Friday (08:00 – 17:00 at Office), Saturday (Work from home)

• Direct Report: Board of Directors (BOD)

KEY RESPONSIBILITIES

• Strategy & Planning: Develop annual, quarterly, and monthly Marketing strategies and execution plans aligned with the Company’s business objectives.

• Market Intelligence: Analyze market trends, consumer insights, competitors, and industry developments to advise the Board of Directors and the Sales Division in decision-making.

• Brand Management: Oversee brand positioning, corporate identity, brand equity, and ensure brand consistency across all customer touchpoints.

• Product Marketing: Define messaging, product value propositions, sales toolkits, and content tailored to specific product categories and target markets.

• Trade / Channel Marketing: Design and execute Trade Marketing programs for distributors, agencies, and retail outlets to support sell-out, expand coverage, and enhance brand visibility.

• Sales Alignment & Support: Collaborate closely with regional Sales teams; supply POSM, sales collateral, tools, and trade support schemes.

• Field Activation & Events: Plan and oversee field marketing initiatives including customer conferences, seminars, activations, events, and point-of-sale displays.

• Promotional Campaigns: Partner with Sales, Sales Admin, Accounting, and relevant departments to execute, monitor, and evaluate promotional schemes.

• Omnichannel Communications: Manage online and offline communication activities, leveraging Digital Marketing effectively within the Marketing Mix.

• Budget & Performance Management: Build, allocate, and manage the Marketing budget; track and measure ROI based on sales metrics, distribution coverage, customer acquisition, and brand equity.

• Vendor & Partner Management: Direct and evaluate third-party agencies, vendors, printing houses, event organizers, and external marketing partners.

• Team Leadership: Lead and mentor a marketing team of around 7 members: set OKRs/KPIs, assign tasks, monitor progress, coach, and foster professional growth.

• Process Standardization: Standardize operational frameworks for marketing planning, reporting, budget control, database management, and performance tracking.

JOB REQUIREMENTS

• Experience: Proven track record as Marketing Manager, Head of Marketing, Senior Marketing Manager, or equivalent leadership roles.

• Seniority: Prefer candidates with 8+ years of total marketing experience and proven team management capability (years of experience can be flexible for exceptional profiles).

• Core Expertise: Solid foundation in Brand Marketing, Product Marketing, and Trade/Channel Marketing.

• Distribution Channel: Hands-on experience working with B2B/B2C distribution networks, distributors, dealers, and retail outlets.

• Commercial Mindset: Strong business acumen; deep understanding of the synergy between Marketing and Sales, revenue generation, market coverage, and distribution channels.

• Sales Collaboration: Experience working directly with Sales Managers, Area Sales Managers (ASMs), or field sales forces.

• Data-Driven & Budgeting: Proficient in budget management and data-driven evaluation of campaign effectiveness.

• Systematic Thinking: Capability to translate business goals into actionable marketing strategies, execution plans, KPIs, and tracking frameworks.

• Leadership & Coaching: Demonstrated ability in team management, talent coaching, and workforce development.

• Stakeholder Management: Excellent capability to work directly with the Board of Directors and cross-functional department heads.

• Communication Skills: Strong presentation, negotiation, and pitching skills; confident in presenting proposals and performance reports to executive leadership.

• Execution & Agility: Proactive, hands-on, and results-oriented mindset—capable of executing directly rather than focusing solely on high-level strategy.

• Field Readiness: Willingness to travel for market visits and engage directly with Sales teams, distributors, dealers, and end-customers.

• Industry Preference: Prior experience in Agriculture, Fertilizers, Crop Protection, Seeds, Agro-chemicals, or Crop Nutrition is highly preferred.

• Alternative Backgrounds: Strong candidates with FMCG or B2B experience possessing a solid Distributor/Dealer model and robust Trade Marketing background will also be considered.

BENEFITS & OFFERINGS

• Compensation: 13th-month salary annually; performance-based annual salary review.

• Insurance: Full statutory Social Insurance as per Labor Law.

• Allowances: Mobile phone allowance and business travel expenses as per company policy.

• Development: Professional training programs, soft skills enhancement, clear career orientation, and transparent promotion pathways.